About

PetDoc is the definitive online network for pet health and care information. It is where pet owners can access the highest quality, most relevant pet health information available in one place. Only PetDoc offers customized, breed-based health and behavior information from cat and dog experts and from other pet owners in an easy-to-use, engaging environment.

The site was the brainchild of PetDoc CEO Brian Hankin, who developed the idea as a result of an unfortunate situation with his own dog. Murphy, Hankin's Golden Retriever/Lab mix, was vomiting at 2AM one Saturday morning. Hankin scoured the Internet looking for help but quickly realized that there just wasn't one single place with good, reliable information out there. About 6 months later, PetDoc launched.

In early 2008 PetDoc acquired AniMed.org, which (in conjunction with one of America's leading humane organizations) had acquired a vast library of pet care information over the last 10 years.

Management bios

Brian Hankin, CEO

Brian Hankin is the CEO and founder of (r)evolution, an Atlanta-based consulting company that specializes in marketing strategy, innovation, and brand development. He brings a deep level of marketing, branding, and new product/concept development experience. He has managed transformational branding and new product development engagements at InterContinental Hotels Group, Delta Air Lines, GP Consumer Products (Dixie and Brawny), and The Coca-Cola Company. Prior to co-founding (r)evolution, Brian was a Client Partner with BrightHouse, a Marketing and Ideation consultancy for Fortune 100 Companies. Before BrightHouse, Brian worked in the brand group at The Coca-Cola Company where he co-developed Dasani bottled water and managed the Barq's, Mello Yello, and Mr. Pibb Brands. He also founded and sold a high-tech company focused in the marketing arena. Brian holds an MBA with a focus on Marketing and Entrepreneurship from The Wharton School at the University of Pennsylvania, and a BA magna cum laude from Tufts University. He lives in Atlanta with his wife and three children and lab Murphy.

Jonathan Baker, VP of Development & Content

Jonathan Baker graduated from Emory University's Goizueta Business School after studying marketing and religion. Jonathan wound up staying in Atlanta, where he works with (r)evolution doing innovation work and brand strategy for companies such as The Home Depot, Ryobi, UPS and Georgia-Pacific. Jonathan's role in launching a microbrewery using Web 2.0 tactics has lent him significant internet marketing experience. Recently Jonathan has applied this internet and branding experience to PetDoc. He spends his free time brewing beer and blogging. Jonathan resides in Atlanta with his 5-year-old mutt Donut. He thinks Donut has some Chow in her.

Writing and editing team

PetDoc has assembled a team of experienced professionals who provide the quality content for the site. Each knows his/her subject whether it be medical issues, behavioral issues or the day-to-day care of owning a pet - and each is committed to providing accurate, easy to understand information. Read about our contributors here: