From PetDoc's blog

Natural pet food becomes more mainstream

According to the market research firm Packaged Facts, sales of natural pet food in the US reached $1 billion in 2007, accounting for 6% of total pet food sales. Natural pet food sales have grown 50% since 2003, and are expected to grow to over $2 billion by 2012.

An Associated Press article points out that the top 5 pet food manufacturers have all added natural pet food lines in the past few years. And natural pet food brands can be found at even the most mainstream of retail outlets, including Wal-Mart.

Lioria Robinson, owner of Whole Pet Central, says, "People are realizing that animals are not toys. They are not machinery. They need to be fed the way nature intended."

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